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P r e f e r r e d
Presented By
Your Personal REALTOR® for life Russell & Jeffcoat Realtors, Inc . Columbia , S .C .
Pre-Sell P a c k a g e F O R S E L L E R ' S Presented By Roy Gossett Executive Realtor®
www.columbiarealestatelistings.com
A Personal Note from Roy Gossett... There are a lot of very competent REALTORS® in our area. There are also a number of people who don't have the time, expertise, or the confidence to help you understand, in advance,exactly what it's going to take to get your home SOLD in a timely manner and get you the most amount of money you need with the least amount of inconvenience and in the shortest amount of time. That's why I feel especially privileged that you have favored me by giving me this opportunity to talk with you and hopefully serve you. Thank you. I appreciate your time very much. Of course, at this point, I don't know what your particular needs and objectives are, or even the dynamics of your families needs and situation, but I do know this: Selling your home can be an extremely emotional, trying time or a very exciting time. My job is to make the whole process as "smooth sailing" as possible. Or, at the very least, to provide you enough solid information so you can make an honest, informed decision based on facts...not hype or salesmanship. In the next few minutes, I'm going to give you the benefit of my knowledge and 30 years experience and over 1700+ Closed Sales. I'm going to let you in on a few "inside secrets" as well as outline a specific home selling plan which, when followed, virtually guarantees you will get your home SOLD quickly and your family will get happily moved without the hassles and you'll get the money to accomplish your families goals. I will give you some serious, honest advice on ways you can profoundly increase the chances of getting the "asking price" for your home, and get happily moved in the shortest amount of time, and with a minimum of inconvenience. You see, that's the way I do business. Honestly. With all the facts upfront. You are # 1 in my book. And I hope the following information provides some of the answers I know you are looking for. Thanks again. I look forward to working with you...
Selling your home can be an extremely emotional trying time...
Roy Gossett 1-800-292-9328 ...or a very exciting, rewarding one.
Roy Gossett 1-800-292-9328
"When you hire me, you also receive an experienced, well-organized team of professional affiliates at your disposal, ready, willing and able to work for YOU...
No other Realtors® even come close to providing this level of service and putting YOUR interests first!" Roy Gossett 1-800-292-9328
But don't just take my word for it...
You deserve to be very satisfied with your real estate agent, And while you can always get rid of an agent or broker you don't like, it's always better to find some one good...someone you like...someone you can trust to get the job done right in the first place. "Ask Them the Tough Questions"
1) How was your overall experience with Roy?
first and foremost on his agenda?
4) Did he negotiate as hard as you'd have liked? Roy Gossett 1-800-292-9328 All of these people have had a moving experience with Roy Gossett...
Current References Paul Villano
803-736-0491 Mr. and Mrs. Clay Summers
803-957-2073
803-808-7928 Mr. and Mrs. Chad Stillwell
803-356-6504
803-206-8848 Mr. and Mrs. Danny Smith
803-356-781-2437
803-407-6684 Patrick and Brenna Murphy
803-356-4534
803-407-3887 Mr. and Mrs. Patrick Kearnes
803-781-8379
803-808-6297 Mr. and Mrs. Dino Senesi
803-996-6653 803-345-7305 Karen Edwards 803-413-0025
Call 800-292-9328. Ask for Roy.
A Total Market Analysis Roy Gossett 1-800-292-9328
There are 5 essential ingredients that comprise the
CONDITION
LOCATION
MARKET
TERMS PRICE
Your home will sell at highest profit
Roy Gossett 1-800-292-9328 Location The price of your home must reflect it's location. The better the location, the higher the acceptable price. School districts, high or low traffic, and free way accessibility, all need to be considered in determining the value of your home's location. We cannot control the location.
Condition The pricing of your home mist accurately reflect it's condition. The general upkeep and presentation of your home is critical to obtaining the highest value for your home. Nature of the roof, plumbing, carpets, and paint all relate to the condition. Basic rule: If you can smell it...we can't sell it!
Market Recession, inflation, interest rates, mortgage availability, competition, and the public's perception of the general economy all make up the market. It may be a buyer's market or a seller's market. The pricing of your home must reflect the current nature of the market because we cannot influence the market. We can, however, take advantage of the market
Terms
The more financing terms and options you accept, the more potemtial buyers for your property. The pricing of your home must reflect the terms available. The easier the terms, the more valuable your property becomes. (And this is where my team of professional Affiliates shine-by offering a broad, full-spectrum of mortgage products and options to both you and all potential buyers!)
PRICE is the #1 most important factor in the sale of your home. You DO NOT control marlet value... There is no regulatory agency on home price--the law of supply and demand reigns supreme. However, professional appraisers, real estate agents, and mortgage lenders all use the most recent selling prices of similar properties...in a similar location,,,and in a similar condition...to determine a home's fair market value. The result is an "appraisal" of your home's value---a professional option based on reliable market data. Called a Comparable Market analysis (CMA), this market data approach is considered the mist accurate of all available appraisal tools and is the basis of all lending criteria--the "facts of record" upon which all mortgage loans are based. You DO control asking price... Naming the asking price sets the homeselling process in motion. YOU choose the asking price. The asking price you choose will largely determine the response you get in the marketplace. Roy Gossett 1-800-292-9328
Only a buyer willing to put money in your pocket can tell you what your house is actually worth. To choose the asking price that will best serve your selling goals, you must:
With this information in hand, you can then choose one pricing strategy if a quick sale is important to you, and another pricing strategy if making as much money as you can is most important. "Working together, I will help you make very strategic, yet simple, pricing decisions that are just right for your specific needs and objectives. Working together, we will get your home sold fast, with less stress, and for top dollar--Guaranteed!"
Roy Gossett 1-800-292-9328
To Get More $$
Ask for Less!
One of the most powerful ways to get the most money for your home, in the quickest amount of time, and with the fewest problems is to price your home slightly less than the competition, and slightly more than recent sales.
This strategy creates the illusion of a below market deal which attracts huge numbers of buyers to view your home.
And because of the increased activity, interest and enthusiasm, you stand a much better chance of getting a FULL PRICE OFFER that is slightly more than recent sales!
Roy Gossett 1-800-292-9328
IT TOOK HOW LONG TO SELL YOUR HOUSE?
YOU SHOULD HAVE CALLED... Roy Gossett 1-800-292-9328
On the average Buyers inspect 12 homes before making an offer.
That means 11 other homes are competing against yours...
Roy Gossett 1-800-292-9328
In todays market, we have a tremendous number of homes for sale, which means competetion is stiff!
Working together, we can make sure your home gets the attention it needs to stand out from the pack.
Your job is to make your home bright, shiny, and clean-as close to a "model" home as possible. My job is to "tell the world" and work to gain maximum market exposure.
Roy Gossett 1-800-292-9328
Fact... In average years, only 60% of all listed homes sell during your original listing period... Which means... 40% do not sell! Roy Gossett 1-800-292-9328
When homes are placed on the market without being spruced up or when a property is overpriced in comparison to what the market will bear... these properties are often used to sell others.
When you hire me, I will help you position your home properly. After all... we want
to be the user-not the usee.
Roy Gossett 1-800-292-9328 Fact... In today's market, serious buyers use a Realtor® because over 85% of homes for sale are listed by Real Estate Brokers.
Roy Gossett 1-800-292-9328
Since most qualified buyers are working directly with an agent who is looking for a property on their behalf, the quiet fact is:
IN ORDER FOR A HOME TO BE First your home must be SOLD to the real estate industry, to the hardest working full-time agents in our area. Once they get excited, they will then SELL your home to their buyers. I employ a number of aggressive, pro-active marketing strategies to make that first all- important "sale" to the industry on your behalf.
Roy Gossett 1-800-292-9328
Fact... The Dictionary says an agent is: "One who has the authority to act on behalf
of another"
Roy Gossett 1-800-292-9328 When you hire me to sell your home, you receive the benefits of my time, expertise, and professional connections to do many things you might find difficult or even impossible to do yourself. For Instance... 1. Aggressively market and network with other Top Agents to tap into their buyer tools. 2. Enter your property into the Columbia MLS Service gaining 3000 local agents. 3. Post your property on the Internet, gaining National exposure for out-of-state transfers. 4. Contact your neighbors by phone. mail, or in person to see if they have friends, family, or co-workers interested in moving to our area. 5. Pre-screen buyer prospects to save you from having unqualified strangers wandering through your home.
Roy Gossett 1-800-292-9328 WE WILL FIND YOU THE RIGHT BUYER FOR YOU FROM ONE OF THESE MANY, MANY SOURCES... 1. Multiple Listing Notification. 2. Just-Listed Notification. 3. Special Open Housed. 4. Electronic Marketing. Fax & E-Mail To Top Agents. 5. "Walk-Ins" at the Office. 6. Our Many Classified Advertisements. 7. Demographic Telemarketing. 8. From Our Pool of Registered Buyers. 9. Out of State Referrals. 10. "Call-Ins" From Signs. 11. Buyers from One of Our Many "SOLD" Listings. 12. Monthly Mail Outs. 13. From Our Pool of Investors. 14. World-Wide Webb, Internet Postings. Roy Gossett 1-800-292-9328
Mr. Abb Jeffcoat President Russell & Jeffcoat Realtors 1022 Calhoun Street Columbia, SC 29201 Dear Mr. Jeffcoat, We just wanted to let you know what an outstanding job Roy Gossett did in selling our home of 30 years and helping us get another home that really feels like home already to us. We were very inexperienced in selling and buying, but Mr. Gossett guided us through all of it, we felt so secure in his hands. He really covered all the areas and had so much patience with us. This could have been a very traumatic situation for us, if it had not been for him. He treated us as though we were his only customers (and we knew better). Mr. Gossett is a great Realtor, Salesman, Friend, Guide, Advisor, and a real Christian Family man. We are just truly thankful that Mr. Gossett was on our side during this trying time. This all took place the first of this year, we closed both homes in March on the same day. This letter is late, but just been busy getting settled in our new home. Thanks again to Mr. Gossett, he's a great asset to your company.
Sincerely, Mr. and Mrs. Carl Golden, Sr. Columbia, SC Roy Gossett 1-800-292-9328 Many people (and many well-meaning agents!) believe the proper way to sell a house is to place an ad in the paper, a sign in your yard and wait...wait...wait...for the
phone to ring, Maybe this passive marketing worked in the 70's. 80's and 90's...but not in the 2000's and... A basic law of real estate marketing is... ADS DON"T SELL HOMES...PEOPLE DO!!!
A recent study by the National Association of REALTORS uncovered some interesting statistics where buyers come from.
40% Purchased because they recognized an AGENt or firm and were serviced by them or were referred to them by family, friends, or co-workers. 20% Purchased because they saw a sign on the lawn and approved the homes exterior and location. 18% Responded to an ad, but eventually purchased a different home. 7% Were referred through a relocation service. 3% Bought the home they saw advertised. 1% Bought the home they saw at a Open House. 3% Bought for a combination of the above reasons.
The BEST WAY to insure a quick sale is to price your home competitively. Buyers purchase homes by comparisions and will usually make an offer on a fairly priced property before making a low offer on an over priced listing. Price and possible terms are important, possibly the most important, is buyer motivation.
Roy Gossett 1-800-292-9328
Announcing Roy Gossett's and Russell and Jeffcoat Realtor's, Inc. Guaranteed EASY EXIT You don't have to worry about being locked into a lengthy listing agreement with a less than competent real estate agent you don't like and who isn't living up to your expectations when you hire Roy Gossett & Russell and Jeffcoat Realtors... When you list your home through our EASY EXIT Agreement *You can cancel your listing anytime. *You can relax, knowing you won't be locked into a long, drawn out contract. *Enjoy the caliber of service confident enough to make this offer. It takes a strong belief in the quality of one's service and the quality of one's marketing systems to take this kind of stand, but Roy never settles for less than the highest professional standards for himself and others he's associated with. He is confident you will be happy with his services and results. That's the simple truth. Roy always stands behind his service. Call Roy today to findout how his unique service and dedication to results can make the difference between getting your home SOLD...and having your home sit UNSOLD. Roy Gossett 1-800-292-9328
It's ALL Up To You At This Point...
Call Roy Gossett And Start Packin'! Call... (800) 292-9328
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