Community Resources

Buyers

Sellers

P r e f e r r e d
S e l l e r's
P r o g r a m

Presented By
Roy Gossett
Executive Realtor®

Roy Gossett

Your Personal REALTOR® for life

Russell & Jeffcoat Realtors, Inc . Columbia , S .C .

 

 

 

 

Pre-Sell

P a c k a g e

F O R

S E L L E R ' S

Presented By

Roy Gossett

Executive Realtor®

Columbia 

www.roygossett.com

www.columbiarealestatelistings.com

 

 

 

A Personal Note from Roy Gossett...

There are a lot of very competent REALTORS® in our area. There are also a number of people who don't have the time, expertise, or the confidence to help you understand, in advance,exactly what it's going to take to get your home SOLD in a timely manner and get you the most amount of money you need with the least amount of inconvenience and in the shortest amount of time.

That's why I feel especially privileged that you have favored me by giving me this opportunity to talk with you and hopefully serve you.

Thank you. I appreciate your time very much.

Of course, at this point, I don't know what your particular needs and objectives are, or even the dynamics of your families needs and situation, but I do know this: Selling your home can be an extremely emotional, trying time or a very exciting time.

My job is to make the whole process as "smooth sailing" as possible. Or, at the very least, to provide you enough solid information so you can make an honest, informed decision based on facts...not hype or salesmanship.

In the next few minutes, I'm going to give you the benefit of my knowledge and 30 years experience and over 1700+ Closed Sales. I'm going to let you in on a few "inside secrets" as well as outline a specific home selling plan which, when followed, virtually guarantees you will get your home SOLD quickly and your family will get happily moved without the hassles and you'll get the money to accomplish your families goals.

I will give you some serious, honest advice on ways you can profoundly increase the chances of getting the "asking price" for your home, and get happily moved in the shortest amount of time, and with a minimum of inconvenience.

You see, that's the way I do business. Honestly. With all the facts upfront.

You are # 1 in my book. And I hope the following information provides some of the answers I know you are looking for.

Thanks again. I look forward to working with you...

 

 

   

Selling your home

   can be an extremely

emotional trying time...

 

 

 

Sign: House for Sale

 

Roy Gossett

1-800-292-9328

...or a very exciting,

    rewarding one.

Couple with Agent with Sold Sign

 Roy Gossett

1-800-292-9328

"When you hire me,

you also receive an experienced,

well-organized team of professional

affiliates at your disposal,

ready, willing

 and able to work for YOU... 

No other Realtors® even come  

close to providing this level of service

and putting YOUR interests first!"

 Roy Gossett

1-800-292-9328

But don't just take my word for it... 

You deserve to be very satisfied with your real estate agent, And while you can always get rid of an agent or broker you don't like, it's always better to find some one good...someone you like...someone you can trust to get the job done right in the first place.

So I encourage you to call at least 3 of my clients and ask them the following "tough" questions:

                       "Ask Them the Tough Questions"

                         1) How was your overall experience with Roy?

                                   2) Did he always keep your interests and objectives

           first and foremost on his agenda? 

                                  3) Did he "keep in touch" and return calls promptly?

                            4) Did he negotiate as hard as you'd have liked?

                                    5) I'm about to hire a REALTOR®, could you honestly,
                             without reservation, recommend I hire Roy? 

 Roy Gossett

1-800-292-9328

     All of these people have had 

    a moving experience

  with Roy Gossett...

Current References

Paul Villano

803-736-0491

Mr. and Mrs. Clay Summers

803-957-2073

Barry and Jan Raines

803-808-7928

Mr. and Mrs. Chad Stillwell

803-356-6504

Scott Hallyburton

803-206-8848

Mr. and Mrs. Danny Smith

803-356-781-2437

Charles and Jill Fant

803-407-6684

Patrick and Brenna Murphy

803-356-4534

Craig and Tawney Pirie

803-407-3887

Mr. and Mrs. Patrick Kearnes

803-781-8379

Rob and Sandy White

803-808-6297

Mr. and Mrs. Dino Senesi

803-996-6653

Carol Thomas

803-345-7305

Karen Edwards

803-413-0025

Call 800-292-9328. Ask for Roy.
Then start packing...
Because with me working as YOUR agent,
YOU will have a MOVING experience as well!

A Total Market Analysis

PLUS

Aggressive, Targeted Marketing

EQUALS

Your Formula For A Successful Sale

 Roy Gossett

1-800-292-9328

There are 5 essential ingredients that comprise the
formula for a successful sale of your home. 

CONDITION

LOCATION

MARKET

TERMS

PRICE

Your home will sell at highest profit
and in the quickest amount of time
when all
the ingredients are combined
perfectly.

If only one ingredient
is left out of the formula or
is out of proportion to the
others...

Your home will take longer to
sell
and will, quite possibly,
COST YOU MONEY.

Roy Gossett

1-800-292-9328

Location

The price of your home must reflect it's location.  The better the location,

the higher the acceptable price.  School districts, high or low traffic, and free

way accessibility, all need to be considered in determining the value of your

home's location.  We cannot control the location.

Condition

The pricing of your home mist accurately reflect it's condition.  The general

upkeep and presentation of your home is critical to obtaining the highest

value for your home.  Nature of the roof, plumbing, carpets, and paint all

relate to the condition.  Basic rule:  If you can smell it...we can't sell it!

Market

Recession, inflation, interest rates, mortgage availability, competition, and

the public's perception of the general economy all make up the market.  It

may be a buyer's market or a seller's market.  The pricing of your home must

reflect the current nature of the market because we cannot influence the  

market.  We can, however, take advantage of the market

 

Terms

 

The more financing terms and options you accept, the more potemtial buyers for

your property.  The pricing of your home must reflect the terms available.  The

easier the terms, the more valuable your property becomes.  (And this is where

my team of professional Affiliates shine-by offering a broad, full-spectrum of mortgage

products and options to both you and all potential buyers!)

PRICE is the #1

most important factor

in the sale of your home.

 You DO NOT control marlet value...

There is no regulatory agency on home price--the law of supply

and demand reigns supreme.

However, professional appraisers, real estate agents, and

mortgage lenders all use the most recent selling prices of similar

properties...in a similar location,,,and in a similar condition...to

determine a home's fair market value.

The result is an "appraisal" of your home's value---a professional

option based on reliable market data.  Called a Comparable

Market analysis (CMA), this market data approach is considered

the mist accurate of all available appraisal tools and is the basis

of  all lending criteria--the "facts of record" upon which all

mortgage loans are based.

You DO control asking price...

Naming the asking price sets the homeselling process in motion.

YOU choose the asking price.

The asking price you choose will largely determine the response

you get in the marketplace.

 Roy Gossett

1-800-292-9328

Only a buyer willing to put money in

your pocket can tell you what your

house is actually worth.  

To choose the asking price that will best

serve your selling goals, you must:

Arrow1    Have a good idea of your home's fair market value

Arrow1     Know the mood of your local real estate market

Arrow1   Consider the season of the year 

Arrow1     Evaluate aspects of your home that add or detract from the value

With this information in hand, you can then choose one pricing strategy if a quick sale is important to you, and another pricing strategy if making as much money as you can is most important.

   "Working together, I will help you make very strategic, yet simple, pricing decisions that are just right for your specific needs and objectives.  Working together, we will get your home sold fast, with less stress, and for top dollar--Guaranteed!" 

 Roy Gossett

1-800-292-9328

To Get More $$
Ask for Less!

One of the most powerful ways to get

the most money for your home,

in the quickest amount of time,

and with the fewest problems

is to price your home

slightly less than the competition,

and slightly more than recent sales.

This strategy creates the illusion

of a below market deal which attracts

huge numbers of buyers

to view your home.

And because of the increased

activity, interest and enthusiasm,

you stand a much better chance

of getting a FULL PRICE OFFER

that is slightly more than recent sales!

 Roy Gossett

1-800-292-9328

IT TOOK HOW LONG TO

SELL

YOUR HOUSE?

Hyena2

YOU SHOULD HAVE CALLED...

Roy Gossett

1-800-292-9328


Fact...

On the average

Buyers inspect 12 homes

before making an offer.

That means

11 other homes are

competing against yours...

Roy Gossett

1-800-292-9328

In todays market, we have a

tremendous number of homes for

sale, which means competetion is stiff!

Working together, we can make

sure your home gets the attention it

needs to stand out from the pack.

Your job is to make your home

bright, shiny, and clean-as close to

a "model" home as possible. My job

is to "tell the world" and work to gain

maximum market exposure.

Roy Gossett

1-800-292-9328

Fact...

In average years,

only 60% of all

listed homes

sell during your original

listing period...

Which means...

40% do not sell!

 Roy Gossett

1-800-292-9328

 

When homes are placed on 

the market without being

spruced up or when a property

is overpriced in comparison to

what the market will bear...

these properties are often used

to sell others.

When you hire me, I will help

you position your home

properly.  After all... we want

to be the user-not the usee.  

 Roy Gossett

1-800-292-9328

Fact...

In today's market,

serious buyers

use a Realtor®

because over 85%

of homes

for sale are listed

by Real Estate Brokers.

 Roy Gossett

1-800-292-9328

Since most qualified buyers are working

directly with an agent who is looking for a

property on their behalf, the quiet fact is:

IN ORDER FOR A HOME TO BE
SOLD ONCE...
IT MUST BE SOLD TWICE!

First your home must be SOLD to the real

estate industry, to the hardest working

full-time agents in our area. Once they

get excited, they will then SELL your

home to their buyers.

I employ a number of aggressive, pro-active

marketing strategies to make that first all-

important "sale" to the industry on your behalf.

 Roy Gossett

1-800-292-9328

Fact...

The Dictionary says

an agent is:

"One who has

the authority

to act on behalf

of another" 

 Roy Gossett

1-800-292-9328

When you hire me to sell

your home, you receive

the benefits of my time,

expertise, and professional

connections to do many

things you might find difficult

or even impossible

to do yourself.

            For Instance...

1. Aggressively market and network with other

    Top Agents to tap into their buyer tools.

2. Enter your property into the Columbia MLS

    Service gaining 3000 local agents.

3. Post your property on the Internet, gaining

    National exposure for out-of-state transfers.

4. Contact your neighbors by phone. mail, or in

    person to see if they have friends, family, or

    co-workers interested in moving to our area.

5. Pre-screen buyer prospects to save you from

    having unqualified strangers wandering

    through your home.

 Roy Gossett

1-800-292-9328

WE WILL FIND YOU THE

RIGHT BUYER FOR YOU

FROM ONE OF THESE

MANY, MANY SOURCES...

  1. Multiple Listing Notification.

  2. Just-Listed Notification.

  3. Special Open Housed.

  4. Electronic Marketing.

      Fax & E-Mail To Top Agents.

  5. "Walk-Ins" at the Office.

  6. Our Many Classified Advertisements.

  7. Demographic Telemarketing.

  8. From Our Pool of Registered Buyers.

  9. Out of State Referrals.

10. "Call-Ins" From Signs.

11. Buyers from One of Our Many "SOLD"

      Listings.

12. Monthly Mail Outs.

13. From Our Pool of Investors. 

14. World-Wide Webb, Internet Postings.

 Roy Gossett

1-800-292-9328

Mr. Abb Jeffcoat

President

Russell & Jeffcoat Realtors

1022 Calhoun Street

Columbia, SC 29201

Dear Mr. Jeffcoat,

We just wanted to let you know what an outstanding job Roy Gossett did in

selling our home of 30 years and helping us get another home that really

feels like home already to us.

We were very inexperienced in selling and buying, but Mr.

Gossett guided us through all of it, we felt so secure in his hands.

He really covered all the areas and had so much patience with us.

This could have been a very traumatic situation for us, if it had

not been for him.  He treated us as though we were his only

customers (and we knew better).

Mr. Gossett is a great Realtor, Salesman, Friend, Guide,

Advisor, and a real Christian Family man.

We are just truly thankful that Mr. Gossett was on our side during this

trying time.

This all took place the first of this year, we closed both homes in

March on the same day.  This letter is late, but just been busy

getting settled in our new home.  Thanks again to Mr. Gossett,

he's a great asset to your company.

Sincerely,

Mr. and Mrs. Carl Golden, Sr.

Columbia, SC

 Roy Gossett

1-800-292-9328

Many people (and many well-meaning agents!) believe the proper way to sell a

house is to place an ad in the paper, a sign in your yard and wait...wait...wait...for the

phone to ring,  Maybe this passive marketing worked in the 70's. 80's and 90's...but

not in the 2000's and...

 A basic law of real estate marketing is...

ADS DON"T SELL HOMES...PEOPLE DO!!!

       A recent study by the National Association of REALTORS uncovered

some interesting statistics where buyers come from.

            

40%   Purchased because they recognized an AGENt or firm and were

             serviced by them or were referred to them by family, friends,  or   

             co-workers.

20%  Purchased because they saw a sign on the lawn and approved the

             homes exterior and location.

18%  Responded to an ad, but eventually purchased a different home.

  7%  Were referred through a relocation service.

  3%  Bought the home they saw advertised.

  1%  Bought the home they saw at a Open House.

  3%   Bought for a combination of the above reasons. 

The BEST WAY to insure a quick sale is to price your home competitively.

Buyers purchase homes by comparisions and will usually make an offer on a

fairly priced property before making a low offer on an over priced listing. 

Price and possible terms are important, possibly the most important, is buyer

motivation.

 Roy Gossett

1-800-292-9328

          Announcing Roy Gossett's and Russell and Jeffcoat Realtor's, Inc.

Guaranteed

EASY EXIT

You don't have to worry about being locked into a lengthy listing agreement with a

less than competent real estate agent you don't like and who isn't living up

to your expectations when you hire Roy Gossett & Russell and Jeffcoat Realtors...

When you list your home through our EASY EXIT Agreement

 *You can cancel your listing anytime.

*You can relax, knowing you won't be locked into a long, drawn out contract.

*Enjoy the caliber of service confident enough to make this offer.

It takes a strong belief in the quality of one's service and the quality of one's marketing systems to take this kind of stand, but Roy never settles for less than the highest professional standards for himself and others he's associated with.  He is confident you will be happy with his services and results.  That's the simple truth.  Roy always stands behind his service.  Call Roy today to findout how his unique service and dedication to results can make the difference between getting your home SOLD...and having your home sit UNSOLD.

 Roy Gossett

1-800-292-9328

 

It's ALL

Up To You

At This Point...

Call

Roy Gossett

And

Start Packin'!

Call...

(800) 292-9328

Royheader