Pre-Listing Package

Columbia SC

An Important Message From Roy Gossett

Professional Real Estate Agent in Columbia SC 

There are many competent REALTORS® in Columbia SC. Unfortunately, a number of them don't have the time, expertise, or confidence to tell you what it will take to sell your home in Columbia SC. 

You’re about to discover what it will take to sell your home quickly, easily and for top-dollar. After all, that’s my business. I’ve closed over 1,500 sales in Columbia SC.

I'm going to give you a few "inside secrets," and I’ll outline my tried-and-true home selling plan which, when followed, virtually guarantees you will get your home sold quickly for the best price.

I don't yet know what you and your family’s needs and objectives are, but I know this: Selling your home in Columbia SC can be either an emotionally trying experience, or a very rewarding one.

Here’s how to make your home selling experience a rewarding one in Columbia SC.

Get the Facts — not Hype

I'll make the sales process as smooth as possible. When you work with me, you’ll get reliable information to help you make informed decisions based on the facts — not hype or salesmanship.

You’ll get accurate, honest advice designed to increase the chances of getting the asking price for your home. You'll get happily moved in the shortest amount of time with a minimum of inconvenience.

You see, that's the way I do business. Honestly. With all the facts upfront.

You are # 1 in my book. And I believe the following information provides some of the answers to your important questions about selling your home in columbia SC.

Thank you for taking time to read this important message. I look forward to working with you

Five Essential Ingredients of a Successful Sale in Columbia SC 

There are five essential ingredients that create a successful sale of your home in Columbia SC. 

1. LOCATION
2. CONDITION
3. MARKET
4. TERMS
5. PRICE

Your home will sell at the highest price and in the quickest amount of time when all the ingredients are combined correctly. If only one ingredient is left out, or is out of proportion to the others, your home will take longer to sell and could quite possibly COST YOU MONEY.

Lets consider the ingredients one at a time.

Location

The pricing of your home is affected by its location in Columbia SC. The better the location, the higher the acceptable price. School districts, traffic levels, freeway accessibility and other factors need to be considered in determining the influence of location on the value of your home. We cannot control the location.

Condition

The pricing of your home must accurately reflect its condition. The general upkeep and presentation of your home is critical to obtaining the highest value for your home in Columbia SC. The state of the roof, plumbing, carpets, and paint all relate to the condition. Basic rule: If you can smell it...we can't sell it!

Market

Recession, inflation, interest rates, mortgage availability, competition, and the public's perception of the economy all contribute to the market. It may be a buyer's market or a seller's market. The pricing of your home must reflect the current market. We cannot influence the market, but we can take advantage of it.

Terms

The more financing terms and options you accept, the more potential buyers are available for your property. The pricing of your home must reflect the terms available. The easier the terms, the more valuable your property becomes. (This is one area where my team of professional affiliates shine. A full spectrum of mortgage products and options are available in Columbia SC for you and all potential buyers!)

Price

Price is the single most important factor in the sale of your home.

You DO NOT control market value. Professional appraisers, real estate agents and mortgage lenders in Columbia SC use the comparative approach to value when appraising residential homes. One type of report created using the comparison approach is the Comparative Market Analysis (CMA).

A CMA is a written report in which the subject property (the home being appraised) is compared to similar properties located as close as possible to the subject property. Comparison properties include 1) homes recently sold, 2) homes currently for sale, 3) homes which were recently for sale but did not sell in Columbia SC.

The CMA is an estimate of your home's value — a professional opinion based on reliable market data. The CMA is used as the basis for of all lending criteria — the "facts of record" upon which all mortgage loans are based.

The best way to insure a quick sale is to price your home competitively. Like the professionals mentioned above, buyers also compare your home with other homes in Columbia SC. A buyer will usually make an offer on a fairly priced property before making a low offer on an over priced listing.

You DO control asking price.

Naming the asking price sets the home selling process in motion. YOU choose the asking price. The asking price you choose will largely determine the response you get in the Columbia SC marketplace. Only a buyer willing to put money in your pocket can tell you what your house is actually worth.

To choose the asking price that will best serve your selling goals, you must:

• Have a good idea of your home's fair market value for Columbia SC
• Know the mood of your local real estate market in Columbia SC
• Consider the season of the year
• Evaluate aspects of your home that add or detract from the value

With this information in hand, you can then choose one pricing strategy if a quick sale is important to you, and another pricing strategy if making as much money as you can is most important.

Working together, I will help you make very strategic, yet simple pricing decisions that are just right for your specific needs and objectives. Working together, we wil get your home sold fast, with less stress, and for top dollar — Guaranteed!

To Get More money, ask for less!

One of the most powerful ways to get the most money for your home in Columbia SC, in the quickest amount of time, and with the fewest problems is to price your home slightly less than the competition, and slightly more than recent sales for Columbia SC.

This strategy creates the illusion of a below market deal in Columbia SC which attracts huge numbers of buyers to view your home. And because of the increased activity, interest and enthusiasm, you stand a much better chance of getting a full-price offer that is slightly more than recent sales!

Facts That Can Help Sell Your Home in Columbia SC

Fact.

On average, buyers inspect twelve homes in Columbia SC before making an offer. That means eleven other homes are competing against yours.

In today’s market, we have a tremendous number of homes for sale, which means competition is stiff! Working together, we can make sure your home gets the attention it needs to stand out from the pack in Columbia SC.

Your job is to make your home as bright and shiny and clean a new penny. Your home can look like a model home with just a little effort. My job is to tell the world about your home and work to give it maximum market exposure.

Fact.

In average years, only 60% of all listed homes sell during the original listing period. That means 40% do not sell!

Two big reasons homes don’t sell is that they haven’t been spruced up and/or they are overpriced. Homes such as these are used to sell other homes in Columbia SC.

When you hire me, I will help you position your home properly. Your home can be among the lucky 60% of those that sell in Columbia SC. 

Fact.

In today's market, serious buyers use a Real Estrate Pro because over 85% of homes for sale are listed by Real Estate Pros.

Since most qualified buyers are working directly with an agent who is looking for a property on their behalf, the quiet fact is:

IN ORDER FOR A HOME TO BE BOUGHT ONCE, IT MUST BE SOLD TWICE!

First your home must be sold to the real estate industry made up of the hardest working, full-time real estate agents in Columbia SC. Once they get excited, they will then SELL your home to their buyers.

I employ a number of aggressive, proactive marketing strategies to make that first, all-important sale to the industry on your behalf in Columbia SC.

Fact.

The dictionary definition of an agent is: "One who has the authority to act on behalf of another."

When you hire me to sell your home, you receive the benefits of my time, expertise, and professional connections to do many things you might find difficult or even impossible to do yourself. For instance:

1. Aggressively market and network with other top agents in Columbia SC to tap into their buyer tools.
2. Enter your property into the Columbia SC Multiple Listing Service (MLS) gaining access to 2000 local agents.
3. Post your property on the Internet, gaining national exposure for out-of-state buyers moving to Columbia SC.
4. Contact your neighbors by phone, mail, or in person to see if they have friends, family, orco-workers interested in moving to Columbia SC.
5. Pre-screen buyer prospects for Columbia SC to save you from having unqualified strangers wandering through your home.

Fact.

Many people (and many well-meaning agents) believe the proper way to sell a house is to place an ad in the paper, a sign in your yard and wait...wait...wait...for the phone to ring, Maybe this passive marketing worked in the 70's. 80's and 90's...but not in the 2000's.

A basic law of real estate marketing is: ADS DON’T SELL HOMES...PEOPLE DO!!!

A recent study by the National Association of REALTORS uncovered some interesting statistics about where buyers come from.

• Forty percent purchased because they recognized an agent or firm and were serviced by them or were referred to them by family, friends, or co-workers.
• Twenty percent purchased because they saw a sign on the lawn and approved the homes exterior and location.
• Eighteen percent responded to an ad, but eventually purchased a different home.
• Seven percent were referred through a relocation service.
• Three percent bought the home they saw advertised.
• One percent bought the home they saw at a Open House.
• Three percent bought for a combination of the above reasons.

Essential Marketing Channels

We will find you the right buyer from one of these essential sources:

1. Multiple Listing Notification in Columbia SC
2. Just-Listed Notification for your neighborhood in Columbia SC
3. Special Open Houses
4. Electronic Marketing for Columbia SC
5. Fax & E-Mail To Top Agents in Columbia SC
6. Office walk-ins
7. Our Many Classified Advertisements
8. Demographic Telemarketing for Columbia SC
9. From Our Pool of Registered Buyers in Columbia SC
10. Out of State Referrals
11. Call-Ins From Signs
12. Buyers from One of Our Many "SOLD" Listings
13. Monthly Mail Outs
14. From Our Pool of Investors in Columbia SC
15. Internet Postings about Columbia SC

EASY EXIT Guarantee

When you hire me, you won’t have to worry about being locked in to a lengthy listing agreement with an incompetent real estate agent you don't like who isn't living up to your expectations. When you list your home using our EASY EXIT Agreement:

1. You can cancel your listing anytime.
2. You can relax, knowing you won't be locked in to a long, drawn out contract.
3. You can enjoy high caliber service from me, Roy Gossett — a man with the confidence and successful track record in Columbia SC required to make this offer.

... But Not Least

When you hire me, you’ll get results based upon the highest professional standards. I’m so confident that you’ll be happy with the services you receive, I guarantee it.

Call me today and find out how you can put my results-oriented expertise to work for you. Call (800) 292-9328 now.  I'm a Columbia SC Native